Recently Released Market Study: Carbonates in Pakistan
Competition between cola producers intensified further in 2013. The leading companies, including PepsiCo and Coca-Cola continued to focus on field campaigns and ad campaigns to compete with each other. PepsiCo introduced a new campaign under the name Pepsi Smash to respond to Coca-Cola's hit show, Coke Studio. In addition to Pepsi Smash, PepsiCo continued to spend heavily on its Pepsi's "Dil Maange Abhi" ("I want it now") campaign, which was similar to the global "Live for Now" campaign.
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