New Market Report: Carbonates in Georgia
Georgian consumer tastes continue to show a preference for non-cola carbonates.In terms of off-trade carbonates sales, which accounted for 73% of total volume sales in 2013, the majority is generated by purchases for consumption at home, rather than impulsive purchases. On-trade sales, meanwhile, are generated by traditional Georgian restaurants, with sales remaining strongest for non-cola carbonates. This reflects the traditional view of Georgian consumers that cola carbonates are not suitable...
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