"Laundry Care in Portugal" Is Now Available at Fast Market Research
Liquid detergents have had longstanding success in Portugal. The liquid format became bigger than powder in value terms in 2012. Liquids continued to grow in 2013 and account for the largest proportion of laundry detergents sold in Portugal. This is not the only change that laundry detergents witnessed. After showing a preference for liquids, consumers are now experimenting with other formats such as concentrated liquid and liquid tablet detergents. Unilever's Skip "Pequeno e Poderoso" (Skip...
View full press release