New Market Study, "Cereal Partners Worldwide SA in Packaged Food (World)", Has Been Published
CPW is a joint venture between General Mills and Nestle to target non-North American breakfast cereals. Its portfolio includes some of the leading brands in the category. It is also present in snack bars although it has retrenched over the review period as the partners chose to pursue their own individual interests rather than those of CPW. The company however, remains overly reliant on the mature Western European market and has struggled with competition from Kellogg in Latin America.
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