"Biscuits in Ukraine" Now Available at Fast Market Research
The review period was marked by economic turbulence, which affected the behaviour of Ukrainian consumers. They started to pay greater attention to price, while at the same time opting for higher quality products. The development of large grocery retail chains led to an increased presence of products from different regions of Ukraine, as well as from other countries. A greater range of biscuits allowed consumers to have a wider choice and more opportunity to try new products. Companies able to...
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