Just Released: "Incontinence in Ecuador"
As incontinence is widely regarded as something shameful in Ecuador, mainly for the obvious reason that no adult ever likes to admit that they have lost control of their bladder or bowel movements, it remains difficult for the companies operating in incontinence in Ecuador to market their products and brands. However, the middle of 2013 saw major changes in the perception and attitudes of many Ecuadorans towards incontinence. This change is the result of many years of advertising, promotion and...
View full press release