Super Premium Beauty and Personal Care in Japan - New Market Study Published
Over the review period, super premium beauty and personal care experienced a decline in the period 2008-2011. This was mainly attributed to the economic downturn due to the global economic crisis. Consumers shifted towards lower-priced beauty and personal care products as a result of the decline in disposable income per household and the lower employment rate. The consumption of super premium beauty and personal care products was heavily impacted by the Great East Japan Earthquake, and...
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