New Market Research Report: Breakfast Cereals in Ukraine
Breakfast cereals remained a relatively small category in packaged food in Ukraine at the end of the review period. However, due to a general rise in health awareness and spending power, the emergence of health-conscious young consumers and the high quality of breakfast cereals, retail volume sales saw growth of 2% in 2013. While not many new consumers were attracted, due to high prices, existing consumers did not give up their consumption of breakfast cereals. Increasingly hectic lifestyles,...
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