New Market Report: Sports and Energy Drinks in Denmark
Brand image and promotional activity drove dynamic growth in energy drink sales in 2013. Soft drinks manufacturers made significant investments in 2012 and 2013 in local energy drink brands. Most importantly, Royal Unibrew introduced a new energy drinks brand in 2012, Faxe Kondi Booster, a spin-off from the historically popular leading lemonade/lime brand, Faxe Kondi. Banking on strong brand dynamics and broad consumer recognition, Faxe Kondi Booster, as well as other local brands, such as...
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