Market Report, "Wipes in the United Arab Emirates", Published
Due to the growing trend for multipurpose detergents, consumers are demanding multifunctional wipes with the increasingly busier lifestyles growing demand for easy forms of home cleaning. Busier lifestyles have also led to consumers demanding convenient formats for on-the-go cleansing. Consumer education on hygiene has grown in the United Arab Emirates over the review period and this has reflected positively on this category, where consumers seek easier formats of antibacterial cleansing.
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