Recent Study: Laundry Care in Nigeria
In an intensely competitive market, where Unilever Nigeria Plc can no longer take the lead of its Omo brand for granted, major manufacturers engaged in various marketing activities to maintain their brands' visibility and try to capture more consumers. Most re-branding activity took the form of added claims or an increased number of varied pack sizes. A new variant of Omo Multi Active was introduced during 2013, with the company stating that it contained 'Max Clean' particles, which makes it...
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