New Market Study, "RTD Coffee in Denmark", Has Been Published
Limited investment and product exposure has meant RTD coffee remains a marginal product category in Denmark. It accounted for only 0.3% of soft drinks volume sales in 2013. Actual volume growth amounted to only 100,000 litres which meant the category was practically stagnant. The Starbucks and Cocio Ice brands were launched respectively in 2010 and 2011, but distribution and marketing is not prioritised by their manufacturers and retailers alike. They are often found in a single column in the...
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