RTD Tea in Denmark: New Research Report Available at Fast Market Research
Record warm summer weather and a reduction in soft drinks tax boosted volume sales growth in the mature RTD tea category in 2013. Like many other soft drinks categories, domestic RTD tea sales have in recent years suffered in competition with cheaper German border retailers. The tax reduction on soft drinks, which was implemented in June 2013 eased DKr1.00 per litre from the final retail price of RTD tea and thus narrowed the gap to German retail prices.
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