Now Available: Soft Drinks in Finland
Total volume sales of soft drinks saw a decline in 2013 in Finland, reflecting a similar performance over the review period. VAT was also increased by one percentage point at the beginning of 2013, adding to pressure on unit prices. Increased VAT, economic downturn, an elevated unemployment rate and lower consumer confidence indicators meant that consumers were looking for ways to save money by limiting their spending on soft drinks. Taking advantage of special offers and trying out economy...
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