Concentrates in Pakistan - New Market Report
Concentrates companies continued to advertise their brands heavily in 2013. Hamdard (Wakf) Laboratories launched two marketing campaigns to promote its brand Rooh Afza. One campaign was introduced during Ramadan and the other went on throughout the year, with the slogan "Aur Kya Chahiye" ("what else do you want"). Both of these campaigns included TV, newspaper and radio ads. Rooh Afza, in the off-Ramadan campaign, highlighted that it can be used as a drink mixed with water or it can be...
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