Recent Study: Air Care in Colombia
Despite the improvement in income, Colombian consumers still continue preferring spray/aerosol air fresheners more than any other kind, as they account for 51% of total air care sales. Price differential is one of the main reasons and that in most cases consumers are seeking immediate solutions to bad odours. The great acceptance of aerosol formats has led to products with disinfectant and deodorising properties gaining ground in the country.
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