Nappies/Diapers/Pants in Denmark - New Market Research Report
As could be seen throughout the review period, in 2013, the population aged below three years again declined. Furthermore, the penetration rate of nappies/diapers/pants is close to 100%. Thus, volume sales declined while current value sales registered a marginal increase. This could be explained by the fact that in 2013, the major international players SCA Hygiene Products and Procter & Gamble Danmark manage to hold on to their customers, who are generally loyal to branded products. These two...
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