New Report Available: Wipes in Latvia
Wipes are considered less essential and more expensive than other products within the tissue and hygiene market. Moreover, it is very easy to find substitutes for wipes e.g. multi-purpose or single-purpose cleaners. Therefore, wipe products are very sensitive to any fluctuations in consumer purchasing power and confidence. As year 2013 evidenced a convincing improvement in consumer purchasing power, combined with growing optimism about the future, wipes saw a subsequent healthy recovery.
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