Market Report, "Home and Garden Specialist Retailers in Indonesia", Published
2013 witnessed a stronger performance from modern home improvement and gardening stores, thanks to their outlet expansion in major cities in Indonesia. Consumers nowadays are looking at one-stop shopping stores, which causes them to prefer the modern retailers, which provide a wide array of products. Moreover, the modern outlets are mostly located in strategic places, such as shopping malls and along main roads, giving better visibility and higher brand awareness.
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