Bottled Water in the United Arab Emirates - New Market Study Published
The major trend in bottled water in 2013 was premiumisation, which touched both premiums brands such as Masafi as well as lower-end ones investing in an image upgrade. Companies not only focused on revamping their packaging and making it more attractive to sustain higher prices but also tried, or had plans, to make their packaging more environmentally-friendly. Al Ain was planning to redesign its bottles in order to capitalise on this emerging trend. Masafi was also working on revisiting its...
View full press release