Retail Tissue in Lithuania - New Study Released
In 2013 price competition continued to be intense in retail tissue in Lithuania. However, due to the recovering economy, most of it could be observed amongst higher-end products, which were aiming not only to attract consumers from other players within the same price band, but also to lure consumers preferring cheaper price segments. This has resulted in some shift towards higher-end products. Moreover, improving purchasing power allowed Lithuanians to spend more on convenient and secondary...
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