New Market Study, "Cough, Cold and Allergy (Hay Fever) Remedies in Mexico", Has Been Published
In 2013 communication strategies of companies offering cough, cold and allergy remedies were focused on educating consumers about their symptoms and the type of products they can acquire to alleviate them. Schering-Plough SA de CV, for example, emphasised the fact that allergies and colds have similar symptoms but it is important to identify the difference. The company has a section on its website that explains the difference so people can identify if they have a cold or an allergy and...
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