New Market Report Now Available: Incontinence in Denmark
Value sales of incontinence in Denmark grew by 4% in current terms in 2013, reaching DKr52 million. The category's growth was driven by two key factors. First, incontinence products benefited from demographic changes, given that the Danish population is ageing. This means that more people are likely to suffer from incontinence-related problems, as these conditions are more common among the elderly population. In 2013, the population aged 65+ in Denmark grew by 3%, which continued the trend of...
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