"RTD Tea in Ecuador" Published
Perception is quite important. As interest in adopting and maintaining a healthier lifestyle continued to grow in 2013 amongst the majority of the Ecuadorian population, their demand for products that they consider as healthy or natural increased. In soft drinks one of the main industries that benefits from this change in consumption is RTD tea, as it is highly perceived as a natural product which is healthier than products considered more artificial, like carbonates and fruit-flavoured drinks.
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