Just Released: "Tissue and Hygiene in Costa Rica"
As local economy continues returning to its previous growth rate (before the 2009 economic crisis affected the purchasing capacity of a large portion of the local population), Costa Rican buyers remain very cautious about maximising their budgets. This continued to benefit the further penetration of value brands in most tissue and hygiene categories during 2013. In this context, price-based competition continued to become more aggressive, making shoppers more interested in the increasing number...
View full press release