New Market Study, "Soup in Vietnam", Has Been Published
Soup is still not popular in Vietnam. Consumers perceive processed soup to contain preservatives and artificial flavouring, making it less healthy and tasty than cooked soup prepared with fresh ingredients. Packaged soup is supposed to cater to busy consumers who did not have much time to prepare food. However, it is having a difficult time reaching its target consumers, as they tend to prefer to buy ready-to-cook soup mixes, offered by most supermarkets, which contain fresh vegetables and...
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