Just Released: "Analgesics in Guatemala"
Analgesics registered current value sales of GTQ141 million in 2013, an increase of 10% on 2012. Even though this tends to be a mature category, innovation and marketing campaigns manage to keep it dynamic in Guatemala. In 2013, Vitaflenaco by Farmamedica was the strongest brand in terms of marketing. It is a product that combines diclofenac for pain relief and vitamin B for mood.
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