New Market Study, "Surface Care in Greece", Has Been Published
Trigger sprays were the key drivers for growth in surface care in 2013, following large investments by manufacturers. With their selling price being higher in comparison to other formats, manufacturers regard sprays as a solution for boosting value sales, hence the high levels of attention the format is receiving. Aggressive promotional activities in 2013, with buy-one-get-one-free becoming rather common, contributed to consumers responding well to the trend and migrating to sprays from other...
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