New Market Report: Incontinence in Colombia
Incontinence problems used to be considered a taboo and as result there was little information, little or no advertising and little innovation. However, this began to change during the review period and Colombians became more educated and understood that incontinence is a common problem and an inevitable part of life. This contributed to further development of incontinence and to the introduction of different products segmented by gender, age and specific need, as well as more advertising...
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