"Coffee in Denmark" Is Now Available at Fast Market Research
After the financial crisis hit Denmark in 2008, the majority of consumers became increasingly price sensitive as a result of increasing unemployment and shrinking GDP. The situation remained uncertain for many Danes, especially younger, recently graduated adults as they faced student loans and a difficult job market. This divided Danish consumers into two groups, the older, employed population, who are affluent and the younger generation and unemployed who tended to have much smaller disposable...
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