Market Report, "Vitamins and Dietary Supplements in Australia", Published
Krill oil was the fastest selling vitamin and dietary supplement in 2013, growing by 180% to reach a value of $201 million. Krill oil is seen as a superior replacement to fish oils, much as fish oils were seen as a superior replacement to glucosamine. Krill oil has not only captured some of fish oils' sales, but has also driven growth in the first time market. Manufacturers have exploited this through a combination of aggressive marketing strategies and it being...
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