Recently Released Market Study: Carbonates in Greece
Consumption of carbonates in Greece declines rapidly for one more consecutive year despite large investment in the category. Innovation has been under the spotlight over the past year, with organic products, products sweetened with stevia and new flavours being some of the prominent concepts introduced to the market. Nevertheless, these developments were not enough to generate growth. Sales declined for one more consecutive year, by 9% in volume terms, to land at 447 million litres.
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