Recently Released Market Study: Laundry Care in Belarus
The stabilisation of Belarus' economy continued in 2013, with the main categories in laundry care registering growth in both volume and value terms. The fact the main products within laundry care, laundry detergents, are considered essential by consumers in Belarus makes it more resistant to adverse economic circumstances. However, per capita consumption in Belarus remains substantially below the level observed in more developed European countries, which leaves good potential for future growth.
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