New Market Study Published: Writing Instruments in Thailand
Writing instruments in Thailand recorded healthy growth in 2013 thanks to demand among core users, especially students and working officers. The presence of premium writing instruments was driving value sales in 2013. New product innovation and strong efforts by leading players also pushed demand. While consumers had high expectations of writing instruments, they were willing to pay more for good-quality products to fulfil their personal needs. Moreover, premium writing instruments are...
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