New Report Available: Incontinence in Egypt
Demand for incontinence remained very limited in 2013, with retail volume sales reaching 1.6 million units and registering 3% growth. The limited availability of these products was one the reasons behind the low sales as they are primarily found in hospitals. They also remain unaffordable for the majority of the population on limited incomes. Nevertheless, sales grew in 2013, driven mainly by the rising awareness of these products, especially among higher-income consumers who are able to afford...
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