New Market Study, "Tissue and Hygiene in Macedonia", Has Been Published
In 2013, tissue and hygiene achieved stable value and volume growth levels as almost all of its categories performed positively. Consumer confidence bounced back as the grip of the Eurozone crisis eased in 2013. The Macedonian economy quickly moved out of recession while most economies continued to lose ground. Spending on tissue and hygiene products in Macedonia improved in 2013. Strong promotional and advertising campaigns were ever present in the mainstream media (both print and electronic),...
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