Tea in China - New Market Report
In the review period, the central government's policy against corruption and using public funds to purchase premium goods as gifts negatively affected high-end tea, which is popular as gifts, resulting in the overall decelerating volume growth in 2013 as compared to that in 2012. Accordingly, leading players appeared to be less aggressive in new launches, marketing and advertising, in view of the less vigorous demand. Besides, the slowdown in the Chinese economy dampened the value growth of...
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