New Market Study, "Tissue and Hygiene in Israel", Has Been Published
Tissue and hygiene grew in 2013 in line with the CAGR posted over the review period in retail value terms, due to positive economic growth and stable demand. However, average consumer purchasing power decreased slightly due to taxation policy and general price increases, which affected customer preferences when purchasing tissue and hygiene products. On the other hand, considerations around storage space and package size influenced sales towards more premium products launched over the latter...
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