Recent Study: Concentrates in Turkey
In 2013, concentrates achieved positive current value growth. This was achieved following a very poor year in terms of value sales in 2012 and an overall value decline over the review period, which stemmed from the poor performance of powder concentrates. In 2013, sales of powder concentrates recovered, largely thanks to heavy television advertising from the leading company, Nazli Gida AS, which also engaged in field research to find out about consumer preferences. The company invested in...
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