Report Published: "Toilet Care in Egypt"
The positive retail value sales growth seen in 2013 was mainly due to rising specialisation in household care products. This saw many people moving to more specialised products, including toilet care, as strong advertising campaigns pushed demand for these products. Nonetheless, retail value sales growth was limited to 2% in 2013, mainly due to rising consumer price-sensitivity in the wake of the revolution. This also explains the slower retail value sales growth seen by toilet care in 2013...
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