New Market Study Published: Microwaves in Russia
Throughout the review period microwaves developed at a rapid pace, mainly due to the low level of penetration in the country. Russian consumers perceive microwaves as a functional appliance which is considered almost as "a must-have" gadget in the kitchen. Consumers appreciate the functionality and ease of use of microwaves. Microwaves are an essential appliance for families with children, as they enable food to be heated easily for children and are convenient.
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