New Market Study Published: RTD Tea in Chile
RTD tea in Chile increased by 23% in total RTD volume terms and 26% in total value terms in 2013 due to increased interest among consumers seeking healthier soft drinks alternatives, fuelled by higher awareness about health and wellness issues, related to the worryingly increasing obesity rates in the country. Even though RTD tea commonly has the same amount of sugar as a regular carbonated drink, the product is perceived as healthier by the consumers, especially because of the positive...
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