Market Report, "Microwaves in Ukraine", Published
Ukrainians have increasingly busy lifestyles and are eager to adopt Western lifestyles, the young generation in particular. Consumer appliances such as microwaves that speed up the cooking process are much appreciated. While microwaves are efficient for quickly heating food, not all Ukrainians use their cooking functions. The improving economy contributed to growth in microwaves, which increased by 2% in retail volume terms in 2013 to reach 663,000 units.
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