Biscuits in Russia - New Market Study Published
Interest in packaged biscuits increased over the review period, which can be attributed to the increasing pace of life and demand for convenient storage and consumption. Russians nowadays have higher expectations of foodstuff packaging and biscuits is no exception. In addition, the activity of manufacturers and packaging players, together with the growing interest in branded products, resulted in a higher number of packaged biscuits being available. The branding of traditional products, such as savoury and plain sweet biscuits, has become...
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