New Market Study, "Breakfast Cereals in Malaysia", Has Been Published
Greater exposure to international health trends and other information through the internet and overseas travel has boosted consumers' awareness as well as willingness to try out various products. This also benefitted cheese, which was traditionally a Western product, with consumers hesitant to try it out in the early review period. The rising sophistication of consumers saw them more educated about the benefits of cheese (high calcium content) and increasingly pairing it with wine.
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