"Dishwashers in Germany" Published
Dishwashers in Germany recorded healthy current value growth in 2013, as the category saw a major shift towards water- and energy-efficient devices, with minimal water consumption of 7-litres per rinsing cycle. However, despite the trend towards energy- and water-saving devices, many consumers were reluctant to purchase an upgraded model. This was mainly due to the fact that dishwashers is a mature and saturated category, and apart from energy- and water-saving features, the category did not see many innovative developments during...
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