Recently Released Market Study: Food Preparation Appliances in Turkey
Since the end of the recession in 2010, food preparation appliances has recorded both volume and current value growth. Despite a slowdown in volume growth, from 5% in 2012 to 4% in 2013, the category managed to register double-digit current value growth as a result of a consumer preference towards more-functional products with improved design characteristics. Volume sales were still driven by growth of sales of old and new homes, as many Turkish consumers prefer to buy small appliances as...
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