Recent Study: Carbonates in Nigeria
In 2013, total volume sales of carbonates increased strongly, rising by 7%. This represented a notable improvement compared to the previous year's growth of 1%, as the category recovered from the strong negative impact of the security crisis in the north of the country, which affected distribution, as well as the fuel price hike of January 2012. It has thus returned to the pre-2012 growth performance, largely due to creative marketing by manufacturers whose introduction of new pack types such...
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