Fine Wines/Champagne and Spirits in Turkey - New Study Released
After the recovery of the economy, due to increasing levels of income consumers started to look for premium products, especially in the Turkish traditional drink raki and vodka. Manufacturers started to launch premium products in many categories in order to increase their value shares. Ala by Mey Icki, Ciroc by Mey Icki and Hendrick's by Pernod Ricard are successful examples of new premium products which convey messages of strong brand association with historical origins, local provenance or...
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