"Homeshopping in Colombia" Is Now Available at Fast Market Research
Growth in 2013 was lower in relation to the review period. Homeshopping continues to face barriers, such as the bad reputation of so-called "miracle" products and a lack of trust among consumers in the quality of products offered. Furthermore, competition from other channels, such as the internet, where consumers can have more information about the features of the items in which they are interested and access to a broader range of brands, is posing challenges to the channel.
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